Kim Looney

About

About Kim

What she brings

Areas of focus

• Startup building

  Partnering with founders at GoLogic, Actvestors and BlinkFusion to stand up branding, design teams and product strategy, giving early-stage companies a targeted boost to scale, maturity and capability.

• Product ownership

  Owning product vision, prioritisation, road maps and scope, and running discovery workshops, user research and business analysis through to delivery and testing.

• Service & experience design

  Framing problems and defining insights with journey maps, service blueprints, ecosystem maps, wireframes, prototypes and visual design, grounded in user research and testing.

• Enterprise consulting

  Eight years at Publicis Sapient serving financial services, capital markets, secondary mortgage and oil and gas clients on engagements from six weeks to eighteen months.

Career

Experience

1. 2022 – 2024Chicago, IL

   GoLogic

   Chief Design Officer, Product Owner, Business Analyst

   • Worked with the founder to establish branding, design capabilities, roles and responsibilities, and to hire and form teams.
   • Set the strategic vision for product, product design and user experience, and supported marketing with content and strategy.
2. 2020 – 2024Chicago, IL & Washington, DC

   Actvestors

   Business Partner, Chief Design Officer, Product Owner

   • Partnered with a series of small business and startup founders to build brands, design capabilities and teams.
   • Conceptualised, planned, designed, delivered and tested digital products and websites.
3. 2020 – 2024Chicago, San Antonio & Washington, DC

   BlinkFusion

   UX/UI/CX Principal Designer, Partner

   • Partner in an association of Actvestors (action investors) giving innovative companies and early-stage startups a targeted boost to scale.
   • Led UX delivery and strategy, including advising first-round hires, design system implementation, research, road maps and visual design.
4. 2020Tysons Corner, VA

   Steampunk

   Senior UX Designer

   • Led clients through the full design process to understand user journeys, frame problems and create a compelling experience vision and strategy.
   • Contributed to practice building through education, toolsets, process definition and documentation.
5. 2012 – 2020Boston, MA & Arlington, VA

   Publicis Sapient

   Senior UX Designer & Art Director

   • Served clients in financial services, capital markets, the secondary mortgage market, and oil and gas.
   • Embedded with stakeholders to understand business goals, supplement business analysis and research, and iterate quickly on artifacts that moved products and strategy forward.
6. 2011Rockville, MD

   Rydex | SGI (now Guggenheim Investments)

   Senior UX & Brand Designer

   • Maintained and communicated brand standards across shareholder and internal reporting.
   • Set vision, strategy and design for animated informational pieces on the intranet and client-facing website.
7. 2006 – 2010Providence, RI

   Dynamic Diagrams

   Information Designer

   • Worked at one of the original pioneers of information design.
   • Delivered high-fidelity designs for Hewlett Packard, coded an ActionScript application for the Guggenheim Museum, and designed internal and external websites for the University of St Andrews.
8. 1999 – 2003Fairfax County, VA

   Fairfax County Public Schools

   Staff & Marketing Assistant

   • Designed, managed and published four course catalogues four times a year for the public, summer school, teachers and support staff.